Golden enters school canteens
Akman Holding offers new products with Golden brand to children with which they can quench their thirst in the most delicious way by getting vitamin and energy from healthy fruits, without being concerned about “obesity”. As the conscious of nourishment becomes common in Turkey, fruit juice consumption rapidly increases and 200 ml new beverages of Golden will reach the children, who have the most important share in fruit juice consumption with 28 percent, at several points, including school canteens where sale of fizzy and aromatic beverages were banned by the Ministry of National Education. Golden will carry out responsibility works with the aim of ensuring the new product of Golden to reach students with low-income.
Golden presented its new 200 ml. new fruit beverage consisting of 4 different sorts as Orange, Sour Cherry, Peach and Apricot to the Turkish market with an advertisement campaign and media launching. Akman Holding, which is among the biggest local producers of the fruit juice industry with its Ersu and Golden brands, entered the “fruit beverage” market for the first time with this new product, after 100 percent fruit juice and nectar sorts.