Muse for Young Entrepreneurs
GYİAD is a fast growing, effective and pioneering non-governmental organization endeavoring to increase the political and economic impact of young business people and executives and supporting creative entrepreneurship projects. GYİAD continues its operations in order to generate social responsibility projects, to work towards increasing the business relations and cooperation between the members, and to develop projects towards solving the sector problems.A new book called Route of New Generation has been published in order to transferTurkish company knowledges, existence stories, evolution paths and management styles to next generations. The book mentions how big and old companies thrive today’s world, how to handle problems, how to manage crisis environments and how to finalize new projects.
This book includes detailed information on CeOs and firms who shape the future business models therefore it can be defined as a muse for young entrepreneurs. Third generation Ersu Fruit Juice Co CEO Melisa Akman Ipeker mentioned her experiences and story in the book as well.